The Chamber of Craft and Small Business of Slovenia, Chamber of Commerce and Industry of Slovenia, and Tourism and Hospitality Chamber of Slovenia joined forces in a campaign to highlight the interconnection between growers, producers, caterers, and other tourism providers. Following the spring 2021 Covid-19 lockdown, they wanted to stimulate the tourism and gastronomy sector and thus the entire supply chain. We set the course for a dynamic and inspiring road trip that invites domestic and foreign guests to try Slovenian cuisine, accommodations, and products. The video featured growers, brewers, winegrowers, caterers, and representatives of tourist facilities.

Director: Jakob Šuster

DP: Mitja Mlakar

Production: BlackLime

Client: Chamber of Craft and Small Business of Slovenia,
Chamber of Commerce and Industry of Slovenia,
Tourism and Hospitality Chamber of Slovenia.

Creative director: Katja Gönc

Post: Jakob Šuster