On the 16th of September renowned Slovenian chef Marko Pavčnik collaborated with the grocery store Spar Slovenia to create a unique experiment. It was based on a national research that showed that an average Slovenian wastes as much as 68 kg of food per year and it aimed to put this staggering number into perspective by showing how many meals such a large amount of food can produce. The documentary was a part of Spar's campaign in regards to this social issue.

Director: Jakob Šuster

DP: Mitja Mlakar

Agency: Futura

Client: Spar Slovenija

Creative directors: Robert Bohinec, Boštjan Napotnik

Account manager: Anuša Žagar

Account assistant: Ana Ribar

Art direction: Aleksandra Švigelj

Photographer: Jure Novak

PR: Sara Švegl