On the 16th of September renowned Slovenian chef Marko Pavčnik collaborated with the grocery store Spar Slovenia to create a unique experiment.
It was based on a national research that showed that an average Slovenian wastes as much as 68 kg of food per year and it aimed to put this staggering number into perspective by showing how many meals such a large amount of food can produce. The documentary was a part of Spar's campaign in regards to this social issue.
Director: Jakob Šuster
DP: Mitja Mlakar
Client: Špar Slovenija
Creative directors: Robert Bohinec, Boštjan Napotnik